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Course Outline: Digital Marketing

Module 1: Introduction to Digital Marketing

Understanding the Basics of Digital Marketing
Evolution and Importance of Digital Marketing
Key Concepts and Terminologies

Module 2: Website Design and Development

Essentials of a User-Friendly Website
Responsive Web Design
Content Management Systems
Search Engine Optimization (SEO) Principles

Module 3: Social Media Marketing

Introduction to Social Media Platforms
Creating and Managing Social Media Accounts
Content Creation and Curation
Engaging with the Social Media Community

Module 4: Search Engine Marketing (SEM)

Introduction to Search Engine Marketing
Keyword Research and Analysis
Google Ads: Creating and Managing Pay-Per-Click Campaigns
Performance Tracking and Optimization

Module 5: Email Marketing

Building an Email Marketing Strategy
Creating Effective Email Campaigns
Email Automation and Personalization
Analyzing Email Campaign Performance

Module 6: Content Marketing

Content Creation and Strategy
Blogging and Article Writing
Video Marketing and YouTube Optimization
Content Distribution and Promotion

Module 7: Online Advertising

Display Advertising: Banners and Native Ads
Remarketing and Retargeting
Affiliate Marketing
Influencer Marketing

Module 8: Data Analytics and Reporting

Introduction to Data Analytics Tools
Tracking and Measuring Website Traffic
Conversion Rate Optimization (CRO)
Reporting and Performance Analysis

Module 9: Mobile Marketing

Mobile App Marketing
SMS Marketing
Location-Based Marketing
Mobile Advertising

Module 10: Strategy and Planning

Creating a Digital Marketing Strategy
Budgeting and Resource Allocation
Testing and Experimentation
Staying Updated with Industry Trends

Each module will consist of theoretical concepts, practical exercises, case studies, and discussions to provide a comprehensive understanding of digital marketing. The course aims to equip participants with the knowledge and skills necessary to plan, implement, and measure effective digital marketing campaigns in today’s digital landscape.